Netchising = Global
Integration Using Internet + Local Customization Using Franchising
By Ye-Sho Chen
“What converted
McDonald’s into a money machine had nothing to do with … McDonald’s hamburgers,
French fries, and milk shakes. Rather, McDonald’s made its money on real estate
…” Ray Kroc, founder of McDonald’s
1.
“IT and Attention Economy: A Case in Franchising,” Department of Information
Management and Information Systems,
2.
“IT and Strategic Entrepreneurship,” Department of Information
Management and Information Systems, Fudan University, Shanghai, March 30, 2005.
3.
“Entrepreneurship @ LSU,”
•
•
Department of Information Management
and Information Systems,
4.
“Franchising as a Global E-Health Growth Strategy,” Department of Health Care Management,
College of Management, Chang Gung University, Taoyuan, Taiwan, September 23,
2004.
5.
“Information Technology and Entrepreneurship,”
•
•
Department
of Information Management,
•
Department
of Information Management,
•
•
Department
of Information Management,
•
MBA
and EMBA, Department of Industrial and Information Management, National Cheng
Kung University, Tainan, Taiwan, May 17,
2004.
•
EMBA, Management Information Systems Department,
National Cheng-Chi University, Taipei, Taiwan, May 15, 2004.
•
Graduate
Institute of Business Administration,
6.
“Global E-Business, Franchising, and Knowledge Capital,”
•
MBA Program,
School of Management, Fudan University,
•
Department of
Management Science and Engineering, College
of Management, Zhejiang University,
Hangzhou, China, October 27, 2003.
•
School
of Economics and Management, Tsinghua University,
REFEREED JOURNAL PAPERS AND BOOK CHAPTERS
1.Chen, Y.
and Wu, S., “E-Business Research in Franchising (Invited Editorial Preface),” International
Journal of E-Business Research, to appear in October, 2006.
2.Chen, Y.,
Zhang, B., and Justis, R.T., "Franchising
and Information Technology," Encyclopedia of Information Science and
Technology, pp. 1218-1225, January 2005.
3.Chen, Y.,
Zhang, B., and Justis, R.T., "Data
Mining in Franchise Organizations," Encyclopedia of Information Science
and Technology, pp. 714-722, January 2005.
4.Chen, Y.,
Justis, R.T., and Chong, P.P., " Data Mining in Franchise
Organizations," Organizational
Data Mining: Leveraging Enterprise Data Resources for Optimal Performance, edited by Hamid
R. Nemati & Christopher D. Barko,
pp. 217-229, 2004.
5.
6.Chen, Y.,
"Information Systems and E-Business in
Franchising," Franchising (Chapter 12), Third Edition, R. Justis
and R. Judd, DAME, 2003.
7.Chen, Y.,
Justis, R.T., and Chong, P.P., "Franchising and Information Technology: A
Framework," Managing Information Technology in Small Business:
Challenges and Solutions, edited by S. Burgess, Idea Group Publishing, pp.
118-139, 2002.
8.Chen, Y.,
"Information Systems in
Franchising," Franchising (Chapter 12), Second Edition, R. Justis
and R. Judd, DAME, 2002.
9.Chong, P.P., Chen, J., and Chen, Y., "IT
Induction in the Food Service Industry,"
Industrial Management & Data Systems, 101(1), 2001.
10. Chen, Y., Chong,
P.P., and Chen, J., "Small Business Management: An IT-Based Approach,"
Journal of Computer Information Systems, 40-47, XXXXI(2), Winter
2000-2001.
11. Chen, Y., Chong,
P.P., and Justis, R.T., "An Intranet-based Knowledge Repository: A
Structure for Learning Organization in Franchising," Human Systems Management, 277-284, 19, 2000.
12. Chong, P.P., Chen, Y., and
Pruett, J.M., "Information Technology Transfer in Econometric Forecasting:
A Pictorial Approach," Journal of Information Technology,
8(1):3-13, 1993.
13. Chen, Y., Gabriela,
S., and Chong, P.P., "Visualizing Business Rules in Corporate
Databases," Industrial Management & Data Systems, 2(7):3-8,
1992.
14. Chong, P.P., Chen, Y., and
Justis, R.T., "A PC-Based Decision Support and Expert System for Labor
Market Analysis," Journal of Microcomputer Applications,
15:253-266, 1992.
15. Chen, Y. and Tang, K., "A Pictorial Approach to Poor-Quality Cost Management," IEEE
Transactions on Engineering Management, 39(2):149-157, May 1992.
16. Chong, P.P., Chen, Y., and
Justis, R.T., "A Venture Capital Data Model Using CASE," Data
Resource Management, 3(1):55-67, 1992.
17. Justis, R.T., Chen, Y., and
P.P. Chong, "Franchising: An
Educational Methodology," Journal of Private Enterprise,
6(1):73-76, 1990.
18. Chen, Y., "Organizational
Strategies for Decision Support and Expert Systems," Journal of
Information Science, 15:27-34, 1989.
19. Chen, Y., "An
Entity-Relationship Approach to Decision Support and Expert Systems," Decision
Support Systems, 4(2):225-234, 1988.
20. Chen, Y., "Quality
Control Information Systems: An Entity-Relationship Approach," International
Journal on Policy and Information, 12(1):87-100, 1988.
FRANCHSE ARTICLES
ON THE WEB
1. Cormack, C., Hammerstein, S.B., Justis,
R.T., Chen, Y., and
2.
Hammerstein,
S.B., Justis, R.T., Cormack, C., Chen, Y., and
3.
Chen,
Y., Justis, R.T., and
Chong, P.P., "Franchising
and Information Technology."
4.
Chen,
Y., Justis, R.T., and
Chong, P.P., “Data
Mining in Franchise Organizations.”
5.
Chen,
Y., Hammerstein, S.B., and
Justis, R.T., “Knowledge,
Learning, and Capabilities in Franchise Organizations.”
6.
Chen,
Y., “Testimonial for
Statability.com.”
REFEREED PROCEEDINGS
1.
Chen, Y., Justis, R., and
Wu, S. “Value Networks in Franchise Organizations: A Study in the Senior Care
Industry,” Proceedings of the 20th Annual International Society of Franchising
Conference, Palm Springs,
California, February 24-26,
2006.
2.
Chen, Y., Seidman, W., and
Justis, R., “Strategy and Docility in Franchise Organizations,” Proceedings
of the 19th Annual International Society of Franchising Conference,
3.
Chen,
Y., Yuan, W., and Dai,
W., "Strategy and Nearly Decomposable Systems: A Study in Franchise
Organizations," International Symposium on “IT/IS Issues in
Asia-Pacific Region”, Co-sponsored by ICIS-2004,
4.
Zhang, B., Chen, Y., and Pawlowski, "Online Data Mining in Franchising Supply
Chain Management: A Case Study in Apparel Industry," Proceedings
of the
5.
Justis,
R.T., Tuunanen, M., Chen, Y., and Castrogiovanni, G., "Disclosing the Activities of
Franchisors," Proceedings of the 17th Annual International Society of
Franchising Conference, San
Antonio, Texas, February 15-16, 2003.
6.
Chen,
Y., Hammerstein, S., and
Justis, R.T., "Knowledge, Learning, and Capabilities in Franchise
Organizations," Proceedings of the 3rd European Conference
on Organizational Knowledge, Learning, and Capabilities (www.alba.edu.gr/OKLC2002),
7.
Chen,
Y., Chong, P.P., and
Justis, R.T., "E-Business Strategy in Franchising: A
Customer-Service-Life-Cycle Approach," Proceedings of the 16th Annual
International Society of Franchising Conference,
8.
Chatranon,
A., Chen, J., Chong, P.P., and Chen, Y., "Customer Relationship
Management and E-Commerce," Proceedings of the International Conference
on E-Business,
9.
Chen,
Y., Ford, C., Justis,
R.T., and Chong, P.P., "Application Service Providers (ASP) in
Franchising: Opportunities and Issues," Proceedings of the 15th Annual
International Society of Franchising Conference, Las Vegas, Nevada,
February 24-25, 2001.
10. Chen, Y., Chong, P.P., and Justis, R.T.,
"Franchising Knowledge Repository: A Structure for Learning
Organizations," Proceedings of the 14th Annual International Society of
Franchising Conference, San Diego, California, February 19-20, 2000.
11. Chen, Y. and Justis, R.T., "Web-based Teaching and Training: A Frequency-based
Approach," Proceedings of the Americas Conference of Information
Systems, August 14-16, 1998,
12. Chen, Y. and Justis, R.T., "Web-based Teaching and Training: A Frequency-based
Approach," Proceedings of the Americas Conference of Information
Systems, August 14-16, 1998,
13. Chen, Y., Mount, C.R., and Liao, T.W.,
"Influential Roles Of It In A Frequency-Based Work-Centered
Analysis," Proceedings of the Americas Conference of Information
Systems, pp.643-645, August 15-17, 1997, Indianapolis, Indiana.
14. Chen, Y., Chong, P.P., and Tong, Y., "Enhancing Quality of Distributed
Database Design: A Functional Entity-Relationship Approach," Proceedings
of the Fifth International Academy of Business Disciplines, pp. 120-129,
Volume II, April 8-11, 1993, New Orleans, Louisiana.
15. Chong, P.P., Chen,
Y., and Jamal, A.M.M., "A Pictorial Approach to the Information
Management of Econometric Forecasting Models," Proceedings of the 2nd
International Conference of the Information Resources Management Association,
pp. 175-185, May 19-22, 1991, Memphis, Tennessee.
16. Chong, P.P., Chen,
Y., and Justis, R.T., "Database Design for Venture
Capitalist-Entrepreneur Matching Service:
An Entity-Relationship Approach," Journal of Private Enterprise,
6(1):86. (Abstract only), Fifteenth Annul Conference of the Association of
Private Enterprise Education,
17. Chen, Y. and Pruett, J.M, "Expert Systems and Operational Integration," Computer-Aided
Engineering Applications, the American Society of Mechanical Engineers 5th
National Congress in San Diego, California, June 29 - July 2, 1987.
18. Chen, Y. and Burford,
R.L., "Decision Support and Expert Systems in Marketing Quality
Assurance," Proceedings of the Pan-Pacific Conference IV,
19. Chen, Y., "Expert
System for On-line Quality Control," Proceedings of the First
International Conference on Applications of Artificial Intelligence in
Engineering Problems. Editors: Dr. Sriram and R. Adey, pp.
1165-1174, 1986.