Dr. Chun
Sao Paulo, Brazil

March, 2013


Among the BRIC countries, we send the MBA students to Brazil, India, and China once a year. I led a group of students for an immersive study trip to Brazil during the 2013 spring break. We participated in site visits and presentations by practitioners and scholars that cover topics relevant to doing business in Brazil. After the informative and entertaining trip, we all came back home safely, but we left our hearts in Brazil…

013 Flying Time: One hour from Baton Rouge to Houston and 10 hours from Houston to Sao Paulo.  We safely arrived at GRU airport. 023 Hotel: We stayed at a hotel one block away from Avenida Paulista in Sao Paulo.  The swimming pool on the top of the hotel building was a good place for a BYOB party in the evening.
033 Museu do Futebol: Even if I'm not a die-hard soccer fan, I enjoyed the soccor museum which is located by the Pacaembu stadium. 043 Parque Tenente Siqueira Campos: Nice park across Museum of Art in Sao Paulo.
053 Parque do Ibirapuera: We had a picnic at the beautiful park in the heart of the city.
063 It has a large area for leisure, jogging and walking, as well as a convention center. Its importance to São Paulo is comparable to that of the Central Park to New York City.
073Timing is everything! We were fortunate enough to see a free classical concert at the park on Sunday. 083The park complex contains lakes and several buildings, most of them designed by Oscar Niemeyer. I saw so many people walking, jogging, or riding bicycles at the park.

093 Monumento às Bandeiras: The Monument
to the Bandeiras is a stone sculpture group near the park. The forward- and upward-flowing composition has the leader and an indigenous scout on horseback at the front, followed by a group of indigenous, black and racially mixed ethnicity and ending in a person pushing the stern of a canoe.

103 Estádio do Morumbi: We attended a soccer game between Sao Paulo Futebol Clube (SPFC) and Corinthians at the largest soccer stadium in Sao Paulo.
113 Liberdade: The district of Sao Paulo is home to the largest Japanese community outside of Japan in the world and has been growing since the 1950s. 123 Skye Bar: On the roof of a beautiful work of design hotel building, we had drinks by the pool on a clear night. Nice view, cool breeze and cold beer...
133 Martinelli Building: With 30 floors, it was the first skyscraper in Brazil. Right in the center of downtown, we had a breath-taking view.  Its classic gothic architecture reminded me of Empire State building in New York City. 143 Catedral da Se de Sao Paulo: The Cathedral has nice architecture and beautiful decorations on the inside. Outside the cathedral is a fairly nice square.
153 Banco Itaú Building: After a great presentation of the Chief Accounting Officer of the bank, we took a look around the beautifully designed building.
163 Welcome Reception: An LSU alumnus living in Sao Paulo hosted a welcome party at her home.
173 Natura Cosméticos: Natura is the Brazilian leading manufacturer and marketer of beauty products, skin care, solar filters, cosmetics, perfume, and hair care products.  After the factory tour, we tried some samples. 183 BM&F Bovespa: We visited the stock exchange in downtown Sao Paulo.
193 More Office Visits: In addition to the bank and the stock exchange, we also visited University of Sao Paulo, Odebrecht Agroindustrial, and Votorantim Cimentos in Sao Paulo.

203 Sao Paulo Streets: Visit to Museum of Art, a subway ride, and a street performer.
213 Foods: You are what you eat.  My favorite Brazilian dish was Feijoada, a stew of black beans with beef and pork. 223 Flowers: Beautiful flowers welcomed us at the park and on the street.
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